The Great Room workspaces to be rebranded as Industrious
The Great Room currently operates seven places in Singapore, including workspaces at One George Street in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.
Properties following hospitality-led work environment provider The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– are going to run under the Industrious company, effective July 1.
” At the core, The Great Room and Industrious share the same idea that work ought to really feel human,” says Su Anne Mi, handling director for Industrious Apac and co-founder of The Great Room. “That approach is what specified The Great Room across Apac, and it continues under the Industrious brand.”
Productive strategies to broaden its Apac portfolio by greater than 50% over the next year, involving the starting of 3 brand-new locations in Singapore this year. The pipeline is part of a broader international development, with the company intending to open more than 60 new areas worldwide in 2026.
The Great Room also currently operates 2 places in Sydney, Australia; two in Bangkok, Thailand; and just one in Hong Kong.
The rebrand comes four years after US-headquartered Industrious– currently a unit of CBRE– gotten homegrown The Great Room in May 2022. CBRE acquired full control of Industrious in January 2025.
The 3 new areas schedule to start in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.
The action will combine Industrious’ Asia Pacific (Apac) areas, formerly managing under The Great Room, right into its international network, the firm stated in a June 17 launch.
” Creating an one global brand links our group and participants around the primary values that have always defined us: costs hospitality, lovely design, and a real feeling of belonging,” adds Gentry Long, head of state of Industrious.
